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Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
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Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
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Comedian changes his name to Hugo Boss to irritate fashion brand
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Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Berlin, Germany - june 09, 2018: The logo / brand name of HUGO BOSS on shop facade exterior in Berlin, Germany Stock Photo - Alamy
A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement - The Fashion Law
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
The history behind the Hugo Boss brand - Contemporary blog for branded perfumery.
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Who's the Boss? Sask. cheer company runs afoul of Hugo Boss over its name
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Irish Mirror Online
Joe Lycett on X: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially
Hugo Boss names actor Chris Hemsworth first BOSS global brand ambassador - BW Confidential
Hugo Boss' name might suffer, but the brand will survive - CityAM
Joe Lycett reveals he's changed name back from Hugo Boss in "final statement" - Radio X
Comedian Joe Lycett changes name back from Hugo Boss